TikTok Makes Last-Minute Push as Supreme Court Is Poised to Rule on Ban

A few of these apps were not up to the mark when we compare tech,

Kanne says

The ban has built a precedent that has allowed the Indian government to continue blocking access to more web and social media content, including very often content posted by journalists or critics of the Administration,

Chima claims

We are disappointed to see the Court sweep past the undisputed content-based justification for the law—to control what speech Americans see and share with each other—and rule only based on the shaky data privacy concerns,

David Greene, the civil liberties director of the Electronic Frontier Foundation, wrote in a statement emailed to TIME

Unless you pay Meta to promote your posts, they’re not really going to show it to people,

Christina Shuler, a South Carolina-based entrepreneur who recently signed up for Red Note, tells TIME

A lot of the people in the rural part of the country were okay with just being themselves, and creating a 15-second clip of some song they liked,

says Murli Kanne, an entrepreneur based in Hyderabad, India, who was working in influencer marketing at the time

TikTok in India catered to every demography and every type of user, not just tier-1 cities. That's why other applications like Moj were quickly able to take advantage of the ban,

said Priya Adivarekar, a digital creator and visiting faculty at Xavier Institute of Communications in Mumbai

For top influencers, these platform disruptions matter a little less, especially since they are already present on a bunch of platforms,

said Aditya Vashistha, assistant professor of Information Science at Cornell University

Apar Guptaindian lawyer

The only beneficiary (of the ban), if there was any clear beneficiary from this, did seem to be Instagram,

said Apar Gupta, observer trustee of Internet Freedom Foundation, an Indian advocacy group

I used to earn between 100,000 and 200,000 Indian rupees ($1,155 to $2,310) per month on TikTok,

said Arora, who shifted to platforms such as YouTube where he now boasts 11.3 million subscribers

The greater loss was to the people of India. ByteDance completely pulled out of India. You didn't have people having the ability of engaging in content or a creator economy to the same extent that others had,

he added

TikTok is the hub of beauty nowadays. It used to be YouTube, then it was Instagram, and now it is TikTok,

Halliday said

We have pretty much stayed viral since the beginning of the TikTok shop launch last year,

said Verzwyvelt

Every client has known about this possibility of TikTok going away since April of 2024, so everybody has done some preparation,

Boykiv said

We go where our community is and right now that includes TikTok. If they shift to other platforms in the future, we’ll be right there with them,

Kory Marchisotto, chief marketing officer at e.l.f. Beauty said in a statement to Reuters

These TikTok shops are mass 'clearancing' their products in anticipation of the ban, so I'm linking some clearance products that I love for skincare,

one user told her 65,000 followers