Amazon Unveils Long-Awaited AI Version of Alexa Assistant

The biggest question is whether users are ready, given their early experiences and concerns around security and trust. These factors still remain huge barriers to wider adoption,

he added

I’m not just an assistant, I’m your new best friend in the digital world,

Alexa+ said during an onstage demo on Wednesday

She’s smarter than she’s ever been before, but she’s also approachable,

Panay said

While the vision of Alexa has been ambitious and incredibly compelling, right until this moment, we have been limited by technology,

Panos said

It is not as easy as taking an LLM and jacking it into the original Alexa,

Rausch said

She'll learn the rhythm of your life and proactively take action with you,

Panay said

Every once in a while, a technology comes around and it changes everything,

Panay said

They recognize they need to get this right and if they do get it right, then maybe we're talking less about OpenAI vs. Anthropic and more of Alexa vs. ChatGPT,

said Tom Forte, senior consumer internet analyst at Maxim Group

The rearchitecture of all of Alexa has happened, and I’m pumped about it,

said Amazon’s Panos Panay

You can also use Alexa+ anywhere you want, from your favorite Echo devices and the Alexa mobile app to an all-new web browser experience,

Amazon said

Alexa takes a couple minutes to navigate a website [and it] comes back and tells me it’s done,

Rausch said

The new Alexa knows almost [everything] in your life — your schedule, your smart home, your preferences, the devices you’re using, the people you’re connected [and] the entertainment you [enjoy],

Panay said

We believe that the future is full of agents — we have believed this for some time,

Amazon Alexa and Echo VP Daniel Rausch said in a keynote Wednesday

Today with generative AI and a completely re-architected Alexa, we’re moving the world from chatbots to something entirely new,

Amazon’s devices and services chief Panos Panay said onstage at an event in NYC on Wednesday

Alexa isn’t just answering a question or telling a story, she’s unlocking their imaginations,

said Mara Segal, Amazon’s director for Alexa, during the event

From grandma’s zucchini bread recipe, how much oil did it need?”

In one instance, she asked Alexa+

She’s been trained in a couple of different ways, from EQ to humor to understanding,

he added