Starbucks to Streamline Its US Menu in Bid for Faster Service

We're simplifying our menu to focus on fewer, more popular items, executed with excellence. This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company,

Starbucks said

We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams,

Niccol said in a letter to employees

We are developing a plan to turn around our business, but it will take time. We want to amplify our confidence in the business, and provide some certainty as we drive our turnaround. For that reason, we have increased our dividend,

Ruggeri added

Our size and structure can slow us down, with too many layers, managers of small teams and roles focused primarily on coordinating work."

Starbucks chairman and CEO Brian Niccol, in a letter to employees

Despite our heightened investments, we were unable to change the trajectory of our traffic decline, resulting in pressures in both our top-line and bottom-line. While our efficiency efforts continued to produce according to plan, they were not enough to outpace the impact of the decline in traffic."

Starbucks Chief Financial Officer Rachel Ruggeri, in a statement last year

In January, I shared that we were evaluating the role, structure and size of our global support teams to help us deliver on our “Back to Starbucks” plan and position the company for future success,

Niccol wrote in a press release

We’ve taken steps to refocus the business, our mission and our marketing to better align with our identity as a coffee company,

he said, according to People