Music Industry Girds For Looming US TikTok Ban

I have seen more of the world through TikTok than Americans ever get to see,

Spehar said wistfully

There hasn’t been any concrete evidence presented by the U.S. government that the app is a national security risk at the level they claim,

Stokel-Walker said

The fact I won’t be able to reach them on TikTok means we have to find each other on other platforms,

he said

Not only do we lose 170 million people posting on the app, ... but it demonstrates that the U.S. remains deeply uncomfortable with anyone but a Silicon Valley tech company dominating the social media space."

he said

Even someone with millions of followers is used to using that,

they said

I do wonder if U.S. brands will completely do away with advertising on TikTok, or if they will be more interested in working with non-U.S. creators to sell on TikTok,

she said

Here’s how to download your TikTok data so you don’t lose literally everything you’ve had from the past five years,

said Maria Slate, grimacing, as the words “it

I think after a long time feeling like this was a 'boy who cried wolf' situation, we may actually have a wolf sighting,

said Craig Atkinson, CEO of digital marketing agency Code3

It seemed unbelievable even as of just a few weeks ago to imagine that there would be no TikTok,

said Kerry Perse, the founder of marketing firm Influence & Inspire Consulting and former head of social media at Omnicom Group's media agency OMD

We all thought that any access issues to the TikTok app would be slow and drawn out,

she said

I think there's definitely artists who will breathe a sigh of relief for their mental state if Tiktok goes away, because of just the pressure to create content, the pressure to go viral,

Cirisano said

It's one thing to measure the user base or the weekly active users of those platforms,

said Cirisano, ... numbers she said are on par with TikTok

There's very few artists these days that can put up music and do very little,

Karimaghayi said

We've helped a lot of talent build great audiences

Petrey said

Tik Tok served as sort of the one lightning rod where popularity could actually coalesce into a hit, and there actually could be these more mainstream cultural moments."

In an increasingly fragmented musical landscape, Cirisano says

If people migrate to Shorts, there's a real opportunity for artists to connect even more music,

Flanagan said

That's huge in terms of why Tiktok has worked so well for music,

she said

Instagram is a little bit more of an art gallery -- it's about showing content to your followers -- where Tiktok it's almost like you make content for people who don't follow you,

he said

Sometime ... it was limiting in terms of how creative you could be when everybody always wanted to just push songs on Tiktok."

she added

TikTok was sort of that crucial bridge between global regions,

Cirisano said